

FITZ CREATIVE is a full service design shop with 20+ years’ experience in Design AND brand id development, FOR TECH START-UPS, BELOVED NFL TEAMS, AND EVERYTHING IN-BETWEEN.
CAPABILITIES: BRAND IDENTITY DEVELOPMENT, WEB DESIGN, MULTI-CHANNEL AD & MARKETING CAMPAIGN DESIGN, PRINT & COLLATERAL DESIGN, SOCIAL MEDIA CAMPAIGNS, ILLUSTRATION, PRODUCT PHOTOGRAPHY
RECENT WORK.
IDENTITY & WEB DESIGN
The MacJannet Foundation selects FITZ Creative for its brand identity and website re-design.
BRAND IDENTITY + NAMING
As Design Director and then Associate Creative Director for the NFL, Martin Fitzpatrick directed and oversaw team identity and uniform development for the Atlanta Falcons, Arizona Cardinals, Cincinnati Bengals, Houston Texans, Seattle Seahawks and Tennessee Titans.
EVENT MARKETING DESIGN
Multi-channel ad and marketing campaign for the New York City Wine & Food Festival, generating over 1 billion impressions annually.
BRAND IDENTITY
Brand identity for Lily AI, a powerful AI-driven platform super-charging the online retail experience.
SOCIAL MEDIA CAMPAIGN
FITZ was commissioned to develop the look and feel for a year-long social media campaign to mark the flagship’s 30th anniversary.
BRAND IDENTITY DESIGN
ZEGURO, award-winning tech startup, enlists FITZ CREATIVE to develop its brand identity and look + feel.
BRAND IDENTITY + PACKAGING
FITZ refreshes the brand identity for a pioneering New York City salon, and extends the look + feel to its eponymous hair care product line.
Event Marketing Design
Identity, website, and social media campaign to promote Rachael Ray’s free Summer Cooking Camp, a 16-part virtual, interactive cooking series developed for children and their families during the pandemic.

“Martin provided the creative talent, vision and expertise we needed to re-energize the Atlanta Falcons brand… The positive player, fan and community response has been tremendous.”
— DICK SULLIVAN,
EVP of Marketing, Atlanta Falcons
